Their new multi-billion dollar entry into the hyper-competitive gaming market is called Wii.
I’m sure there are ten good reasons to choose this name. I can’t think of one of them.
One should always be very careful in naming anything.
Of course, speaking from personal experience, certain circumstances are unavoidable.
The personal experience of which I speak?
(Repress. Bury the memories. Repress. Repress.)
Be careful in that schoolyard there, Nintendo. It’ll be rough.