If the email announcing your webinar starts with “Everything You Always Wanted to Know About UNIBA!” — where UNIBA stands for Undefined & Non-Intuitive Business Acronym — and you don’t actually explain what UNIBA means, your email will probably be deleted faster than you might prefer.

I mean, even faster than is normal for a webinar invitation.

2 Responses to “pro-tip”

  1. Suldog Says:

    Hideous. Reminds me, in a way, of one of my pet peeves: The asterisk that denotes nothing. You read a paragraph, there is an asterisk following a word or phrase, you search for the footnote to which the asterisk pertains, and never find anything. Aarrgghh!

  2. sween Says:

    I know. That is horrible*.